5 good reasons to improve your packaging

Packaging has played a fundamental role in our era of fast consumption and e-commerce. Today the packaging of the product is the first means to hit the customer, giving a good impression of the brand.

The perfect packaging can even make the consumer loyal because it emphasizes the differentiating characteristics of the company. In short, packaging must necessarily be impeccable in the eyes of the consumer.

Customers have defined the characteristics of the ideal packaging. This is:

Simple to open: the first global giant that has tried to respond to this problem was Amazon, which in 2008 created the “frustration-free packaging” to facilitate customers in the opening of their package

  • Minimalist: the dominant style is increasingly minimal, with clean lines and design
  • Environmentally friendly: companies choose an already recycled packaging or, if new, prefer alternative materials to plastic.
  • Personalized and unique: an example in this sense is Zalando, just look at the package to understand what it is. This factor clearly improves the customer experience.

The right mix of these elements results in the impeccable packaging strategy. 5 advantages of a good packaging strategy. The packaging strategy is the way in which the

packaging of your products is studied and created. A perfect package and treated to the best will allow you to get 5 benefits:

1) Minor packaging costs

Optimizing the packaging strategy means using only the material you need. In this way you will eliminate all waste and you can invest in other projects within the company, perhaps in the development of a new product.

2) Better management of warehouse space

Choosing the right shape will allow you to stack your products and store many more in the same space. Furthermore, a careful management of stocks in the warehouse will ensure that you damage the packaging less, giving a good first impression in customers.

3) Drastic reduction of transport costs

Did it happen to you to get a call from the courier, saying that you should pay a surcharge for the size of the package? Taking care of the packaging you will not have to forget these unexpected costs and you can safely ship the items that your customers have ordered.

4) More protection for your products

Each of your products deserves to be protected in order to guarantee the consumer the quality that it requires. The perfect packaging is the one that embraces its content, preserving it from bumps, demanding expeditions and climate changes.

5) Less returned

This benefit is directly linked to the previous one and in turn leads to complete customer satisfaction. Returns and reimbursements can become a real problem for your company if you choose the wrong packaging, because they weigh heavily on the company’s balance sheet. However, a careful packaging strategy will allow you to drastically reduce the number.

What is the future of packaging?

Forecasts for the packaging sector see growth of over 5% over the next two years, bringing it to a value of 6 billion euros by 2020.
Currently, there are two markets that are going to grow more: it’s fast food (you’ll have taken advantage of the home service) and fast fashion with online sales.
Both sectors require packaging that is able to keep the peculiarities of the products intact, so we will probably see a development of the packages to adapt them to the requests of the companies.

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