From today you will see the packaging with different eyes

Imagine entering a supermarket and having to buy a specific product for the first time. You head towards the lane where you know you can find it and on the shelf you see a myriad of products all the same.

Dilemma. With the same quality, which one to choose?

Surely your hand will pull off the product that most catches your attention. So, as the product presents itself to the public, it helps a lot during the purchase decision. In this phase, packaging assumes a fundamental role. One of the components of a product’s success is its design and packaging. It is unthinkable to imagine a product without packaging.
Packaging is the product’s dress.

And as a dress we choose it because it attracts our attention, gives us visibility and will be assessed for the “level of protection” and for practicality. Can packaging make the difference? Packaging design is essential because when you buy a product the first thing we focus on is packaging. And it often happens that it is the packaging that makes the difference when choosing the shelf. One of the fundamental drivers of buying intent.

The packaging has always been used to protect the product from shocks and be functional during transport, but today it also becomes important to communicate the values and positioning of the brand to stand out from competitors, and attract as many customers as possible. Basically, packaging is becoming increasingly part of product marketing, overshadowing the normal “container” function. More brands, less packaging. The first impression we have of a product on the shelf is important. The function of packaging in 2018  Packaging must win over the customer in these few seconds. It must prevail over its competitors, persuade potential customers to be put in the cart first, and then buy. Therefore, leverage not only logical and rational reactions, but also those instinctive that are dictated by the color, shape or position of a product.

To do this it must stand out and stand out in the mass, arouse an emotion in the buyer and be easily recognizable. Be more brand and less pack. How to do all this? Creating features that allow you to recognize the brand in any situation.

An example that fully expresses this concept is Coca-Cola:

  • red color
  • the “C” font
  • the shape of the bottle

they are the weapons with which the brand attracts consumers from all over the world.

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